Super Bowl LX featured 10 ads for different AI products, and some observers believe it could be a sign that the AI financial bubble will soon burst. Advertisements for the Super Bowl — the championship game of American football — are some of the most watched and most expensive. The game on Sunday boasted some 127 million viewers, making it the most-viewed sporting match of the year in the US, as well as the most-watched Super Bowl of all time. Advertisers pay a premium for the limited number of commercial spots. Some companies shelled out as much as $4 million for a 30-second slot. The high sticker price, as well as the massive audience, drives companies to make their advertisements unique. Read more