Dawn
-
11:59 Jul 08, 2025
Prime Minister Shehbaz Sharif on Tuesday appointed Qatari mountaineer and royal family member Sheikha Asma Al Thani as the brand ambassador for Pakistan’s mountains and tourism after she recently successfully summited Nanga Parbat, the ninth-highest mountain on Earth located in Gilgit-Baltistan region. Known as the “Killer Mountain,” the 8,126-metre-high peak is considered one of the world’s most dangerous climbs due to its severe weather conditions and rough terrain. In a post on X, the premier felicitated Sheikha Asma on the achievement. “I am pleased to appoint Her Highness Sheikha Asma Al Thani as the Brand Ambassador for Pakistan’s mountains and tourism. “My heartfelt felicitations to Her Highness on her recent feat of scaling Nanga Parbat. It is truly inspiring,” he wrote. “Her achievement sends a powerful message of courage and determination, and stands as a testament to the enduring friendship between Pakistan and Qatar,” he added. In a post on Instagram, Sheikha Asma described the relentless challeng...