Apple unveiled its iPhone 17 lineup on Tuesday, featuring its thinnest smartphone ever, as the tech giant works to prove it can keep pace in the generative AI race. The Silicon Valley powerhouse held its annual iPhone release event amid mounting pressures: the White House is pushing the company to reduce its dependence on Chinese manufacturing, while investors question whether Apple is truly ready for the AI age. Adding to these challenges, the company faces headwinds from United States President Donald Trump’s high tariff policies. Apple shares have dropped more than three per cent since the Republican took office in January. Against this backdrop, Apple is betting on a product that it hopes will spark a super-cycle of iPhone purchases and reverse the trend of customers holding onto their devices longer before upgrading. “The event shows Apple sidestepping the heart of the AI arms race while positioning itself as a long-term innovator on the AI hardware front, with silicon and device-level integration,” said...
Apple has finally announced its highly anticipated iPhone 17 keynote to be officially unveiled on Tuesday, September 9, 2025, at 10 a.m. Pacific Time. The event will be organised at the Steve Jobs Theatre in Cupertino, California, and is likely to showcase its upcoming products, including four new iPhone models that are iPhone 17, iPhone […]
Apple is set to reveal the iPhone 17 Pro Max, its most powerful smartphone yet, with an inauguration event expected between September 11 and 13, 2025, followed by global availability starting September 19. Following its once-a-year release pattern, Apple is proud to introduce a host of upgrades that could redefine the flagship smartphone experience. The […]