Advertising agency Brand Management reported an almost 40% turnover increase in 2024, to RON15 million amid a rising volume of implemented campaigns and higher budgets earmarked by brands for promotion in shopping centers.
The Romanian indoor advertising market is expected to grow by 17% in 2024, way above the average of the Romanian advertising market as shopping centers and malls allocate more resources to developing advanced digital advertising platforms, as per an analysis by Brand Management.
Indoor advertising in shopping malls remains one of the most effective methods for brand marketing, as per a survey conducted in the first half of 2024 by Brand Management, the leading indoor advertising company in Romania.