
The world’s largest gathering of people, and perhaps it’s the world’s largest test of communication, takes place in holy sites in Saudi Arabia, where more than two million pilgrims from 180 nations converge for Haj. With those pilgrims come hundreds of languages, dialects, and customs, making effective communication profoundly challenging. According to a press release from the Saudi Ministry for Haj and Umrah, the kingdom is “rewriting the rules of communication at Haj”, making broad use of AI translation tools at the core of a pilgrimage built on clarity, access, and spiritual depth. “One of the most powerful examples came during the Arafat sermon, a central and emotionally resonant moment of Haj,” the press release read. “This year, the sermon was translated in real-time into 35 languages, allowing millions around the world — and every pilgrim on the ground — to hear the message of unity, compassion, and faith in their own tongue”. According to the ministry, the broadcast was enabled by advanced AI systems ...