Dawn
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04:36 May 24, 2026
KARACHI: The lament of rising cost of living notwithstanding, the sale of appliances like refrigerators and deep freezers has picked up in the run-up to Eidul Azha. Although peak summer is creating extra demand for cooling gadgets, dealers claim that prices remain the same as of last year. Sohail Malik, finance secretary of the Karachi Electronic Dealers Association (KEDA), told Dawn that “the sales of fridge and deep freezers have been 25-30 per cent higher during this Eid season than last year, while the number of ACs sold shows no big difference”. To avoid any risk of losing a sizable quantity of meat, many families are buying new cooling appliances, he said. Consumers usually keep Qurbani meat frozen for at least two to three months. Sale of refrigerators, deep freezers jumps by a quarter Before the sighting of Eidul Azha moon, airconditioner was the appliance most in demand, but after the sighting of Eidul Azha moon, consumers’ focus has shifted towards fridge and deep freezers, Sohail Malik pointed out....