Dacia is for the fourth consecutive year the most valuable Romanian brand, with an estimated EUR1.2 billion value, up 9% from 2025, in a ranking that shows the total value of the 50 most important local brands has doubled in the past decade, to EUR7.4 billion, in line with Brand Finance, the world’s leading brand valuation consultancy.
Dacia, with a brand value of EUR1.06 billion in 2023, up 30% vs 2022, has recovered last year’s drop and overtaken eMAG, with a brand value of EUR877 million, down 15% vs 2022, to again become the most valuable Romanian brand, according to the latest report by Brand Finance, the largest global independent brand valuation firm.
This year’s leader in the ranking of most valuable Romanian brands is eMAG, valued at EUR1.02 billion, an increase of 29%. It beat Dacia for the first time, which dropped 28% to EUR815 million, shows the latest report of Brand Finance, a global independent brand valuation and strategy firm.